It seems with the new shows and such coming out before fall season, there has been a lot of hash tags in the lower corners of the screen. This is because Twitter has now gotten a bit bigger and now a lot of other social media companies are getting in on the act. It does give you a chance to see more about the tv series and the channel its being aired on. Take AMC and how its using Breaking Bad, The Walking Dead, and Mad Men, to help advertise and get the word out. Sometimes its a shotgun approach, other times it does work. With the way social media is becoming ingrained into our viewing habits the more popular it can become.
There is also the new integration of payments being used on Twitter as well. This mostly done by hash tags. While I haven’t looked into it further to be sure, I can see how that can work if your company is using twitter for a lot of marketing strategies or even to do payments or donations. I am sure that by using Twitter with your crowd funding campaigns that it will help get the word out and even get a few extra dollars!